Introduction

Every participant in the home, commercial and real estate life cycle faces a unique set of challenges. Consumers are continually searching for a comprehensive, convenient and integrated source of information to assist them in every aspect of the real estate transaction. Real estate agents and brokers depend on attracting and retaining customers in order to generate increasing number of transactions and are looking for additional opportunities to market their services, become more productive and compete more effectively for transactions. Builders and real estate professionals also depend on attracting and retaining customers in order to seek new ways to market their products and services as well as inform prospective buyers of the availability on new properties. Consumers require a number of ancillary services in relating to activities such as home maintenance and repairs,financing, refinancing, renovation, decoration, moving and property related advice. Finally, service providers and retailers of property related products or services need an effective mechanism to reach customers who are most interested in their offering.

mymakaan.com is an Internet portal dedicated to serve consumers to meet every aspect of their needs in the real estate industry.

How Internet can help you

Because of the size and fragmented nature of the real estate industry and its reliance on the exchange of information, the Internet offers a compelling means for consumers, real estate professionals, investors, builders, property managers, owners and ancillary service providers to come together to improve the dissemination of information and enhance communications.

Traditional sources of print media including classifieds are not interactive and are limited by incomplete and inaccurate data that is local in scope and is typically disseminated on a weekly basis. Further the property stays on the net for as long as you desire without paying for on a daily basis. This helps to reach a wider audience in a given time span.

Services offered by mymakaan.com

We are pioneering the use of the Internet to bring the real estate industry online and enabling real estate industry participants to benefit from the Internet.

We offer following services to real estate industry participants:

• Consumers interested in buying and renting residential or commercial property;
• Consumers looking to sell or rent residential or commercial property;
• Consumers seeking finance for buying, renovating, mortgage or constructing property;
• Consumers looking for property related investments such as residential, commercial or franchisee;
• Real Estate service providers such as architects, interior decorators, electricians, home movers to reach their target customers;
• Builders marketing their new projects;
• Brokers looking to enhance their business; and
• Housing Finance Companies to meet the needs of the customers.

Services to consumers

Through mymakaan.com, consumers can easily search through substantial amounts of information at all stages of the property cycle. mymakaan.com offers following facilities to consumers:

• Mechanism to list property;
• Provide access to various property listings;
• List requirements in case consumers do not find property of their choice;
• Search through various property related information;
• Make an informed decision on property investment;
• Avail finance at competitive rates;
• Interact with other property users to share their experiences;
• Connect to real estate professionals and allied service providers;
• Seek property-related advice from legal experts; and
• Receive decision support information and tools, such as calculators that help to select financing options, draft agreements for various contractual relationships, directories and web links of real estate professionals and property related service providers.

We believe that providing customers with a comprehensive and integrated information source allows them to be better informed and feel more confident about their property decisions.

Benefits to consumers: Comprehensive information, wider choice, convenience, flexibility, cost efficient and effective communication.

Our services allow real estate professionals to utilize the Internet to expand and grow their customer base. Through the reach of mymakaan.com, real estate professionals can significantly increase their visibility among prospective buyers and sellers of property. We provide following services to Industry professionals:

• We design and maintain personal home pages for real estate participants;
• We provide access to properties required by consumers;
• We provide opportunities to work with consumers who do not have a real estate professional;
• Opportunity to remain connected with the property market.

Benefits: Large customer base, wider reach, more visibility and staying connected with the real estate industry. 

Services to advertisers

mymakaan.com draws an attractive target audience for advertisers and providers of real estate related products and services. Because we attract customers interested in real estate near the transaction, we provide businesses with an efficient way to find and communicate with potential customers.

Advertisers such as builders, brokers, architects, consumer goods manufacturer and other service providers can benefit from this platform.

mymakaan.com provides an unique platform for builders to market their projects. Builders can provide not only details of projects but also photographs, site map, floor plan and link to their web site. All this can help to market their project to a targeted and a wider audience and in a cost effective manner. Builders also have the opportunity to appoint selling agents of their property on the net.

Benefits: Reach your property to a wider targeted audience, reduce the marketing cost, display photographs to attract potential buyers.